Job Searching Using Social Media Tools

A very good friend recently asked me to help her nephew, Steve.  He is a recent college graduate looking for a job in the business operations  field of Supply Chain Management.  This blog post is a copy of a recent email to Steve about the use of social media tools like blogs, FaceBook and LinkedIn in his job search.  I think it’s pretty self explanatory so I just copied it verbatim.

Perhaps you’ll see something helpful in this too. Maybe you’ll think I’m all wet. Either is fine with me but either way, let me know what you think. I want to learn from you.


Regarding FaceBook, there is a very broad range of opinion about how open you should be. I have mine set so that my friends and their networks can see my stuff. Not wide open but if we have any connection at all, you can probably get to me. I have found FaceBook to be a great tool to get to know people that are casually in my orbit. This has accelerated personal relationships with several people that I previously only knew through work or as acquaintences through mutual friends or activities.In the end you have to be comfortable with how much of you is out there for others to see. There are no wrong answers.

My search engine comment was really around things like and other job search sites. You can set up profiles and custom searches to have job leads emailed to you on a regular basis. I get daily emails from Monster and CareerBuilder that typically have 5 – 8 specific job postings each. I discard most of them but probably have 2 or 3 a week worth pursuing. Also look for professional associations (and groups on LinkedIn) – many have job postings that anyone can get to. Many are for members only but it’s worth looking – organizations are losing members fast because professional dues are often first-cut expenses. Some progressive organizations recognize this and are offering free or deeply discounted services to earn your loyalty for when your budgets return.

Finally look for supply-chain blogs (and other professional topics that interest you) and on-line publications. Subscribe to their RSS feeds through a tool like Google Reader. has a good reader also. This way you can have info aggregated in a single spot that you can scan quickly on a regular basis for things of interest without having to bang around dozens of sites to find. I believe in turning on the fire hose of information and then drinking what you can. In my view it’s better to see data and discard it than to not see it at all. Just beware that it takes discipline (which I often lack) to not get sucked down into time-wasting rabbit holes chasing cool but irrelevant ideas.

Hope this helps. I’ll let you know if I have any specific comments about your LinkedIn profile.


Religion and Self-Control

I read an interesting blog post today by NY Times Science writer, John Tierney, on the topic of religion and self-control. I submitted a comment to the piece and have copied the essence of Tierney’s blog and my comment here. While I stand by what I say below, I have to admit to the irony of this blog. I should have been working on the more pressing items on my “To Do” list. So much for self-control.

You can find a link to Tierney’s blog, TierneyLab, under  “Blogs I Like” on the right.

Religion and Self-Control

Is self-discipline one reason that religious people tend to live longer? Do religious belief and piety promote self-control? You can find one answer in my Findings column. It discusses research from two psychologists at the University of Miami, Michael McCullough and Brian Willoughby, who have surveyed eight decades of scientific literature (pdf) to see if people who are more religious tend to have stronger self-control.

1. Are there any specific religious or spiritual activities that you have found to help build your self-control, or your child’s self-control?
2. Religious activities can also be exhausting, and presumably they could they could wear down someone’s self-control. Has this ever happened to you or your child?
3. If you’re not religious, what do you think of Dr. McCullough’s advice that it might be possible to build self-control by tying your New Year’s resolutions to sacred (but non-religious) values like self-reliance or concern for all of humanity?

My response:

I believe that this phenomenon of ‘religious’ people demonstrating more self-control is probably true but not due to the ‘religion’ that one learns at church, temple or mosque but due to the ‘ethics’ and ‘values’ discussions and education that occurs there. As the author, Karen Armstrong, documented in her book, ‘The Great Transformation,’ most cultures and faiths have independently developed some interpretation of what’s known to Christians as the Golden Rule as a positive way to live our lives on earth, irregardless of what some god may have in store for us later.

The notion that we should treat others as we wish to be treated requires an examination not only of others’ behaviors and actions but of our own. Once we begin to be aware of (and are then self-critical of) our own behaviors, we are more likely to avoid doing things that others might find reason to criticise – we exhibit self control. In doing this, we enable others to treat us favorably.

My own experience is that most people tire quickly of sermons and lessons (and water cooler talk) that focus too heavily on spirituality and theology. Zealotry, like a good martini, has a time and place but a little bit goes a long way. We would rather be taught how to make our faith relevant to our day-to-day lives. Personally, the sermons that don’t put me to sleep or to checking my blackberry are usually those that offer practical advice on how to live happily and productively among others. I suspect that anyone who regularly subjects themselves to a dose of practical ethical reminders is more prone to self-examination and to therefore improve their self-control in many aspects of their lives. And this, I believe, will lead to improved quality in one’s life.

As the Theory of Relativity is foundational to modern science, the Golden Rule is to life. We don’t fully understand the scope of either which is why inquiry and faith (in science and humanity) are so important. We do know through our own experiences however, that things get more difficult when we act as though these fundamental principles don’t exist.

Thank you for posing these important questions.

— John Fonner

Act Your Age

A great article about the importance of social networks, blogs, wikis – literacy – to careers.

Habit 7 – Sharpen the Saw

LinkedIn, FaceBook and the Blog

I received an email today from a former colleague who had noticed my use of LinkedIn and this blog. Cindy is the marketing manager of a regional engineering firm and asked for my thoughts about these tools for promoting her firm.  After writing the following response, I thought I would add it as a post because it explains what I’m trying to do here.  Maybe I’m just lazy but I prefer to think of it as “content recycling.”

When I started using LinkedIn, I wasn’t sure what the value was but was intrigued and kept at it. During my current job search, I’ve had several HR people tell me that they use it aggressively to identify and screen candidates for positions that they are trying to fill or recruit. I think it is especially important as a validation tool for professionals who describe themselves as “well-networked.” Several people have noticed & commented on how many people I’m connected to and what kinds of professions my connections are (ie economic development, real estate, consultants, etc). I also got an emotional boost a few weeks ago when I asked several people to write recommendations for me – many did and seeing their comments made me feel great. One prospective employer mentioned that he saw little need to ask for additional references from me so I know that recommendations get noticed. I don’t believe LinkedIn is a silver bullet and constant pursuit of more & more connections just for the sake of driving up the number would be a time-waster, but I think it has an important role in managing your own career. I think it could also be valuable as a tool for a company like yours trying to raise the exposure of their business development and thought leaders.
I am just getting started with my blog. A web-saavy friend recommended WordPress as a good on-line hosting service but there are several others. WordPress has lots of templates to choose from and the tools have been pretty intuitive to learn and use. If you have some engineers that are interested in blogging to promote your company, you might consider having them experiment with something free like WordPress or Blogger. Choose a template that is compatible with your website so you can link & promote their blogs in a way that is consistent with your branding.  If it’s a hit, then consider spending the money to host the blogs on your own IT so you can more fully integrate them into your website. This way you can see who is really committed (and not just a ‘tech-talker’) and experiment without spending any cash. Again, I’m just getting started so I probably sound like I know more than I really do.
You didn’t mention FaceBook, but I have been using it for a while and really like it although it really has high time-wasting potential.  I have started thinking of LinkedIn, FaceBook and my blog as three parts of the whole John Fonner “brand.” (I hate using that word – it sounds so trendy & pretentious to me – but I haven’t found a better one yet.) LI and FB are where I interact with my professional and personal networks, respectively, or where people can ‘discover’ me. My blog is the place where I more fully develop and share ideas and can get feedback from people in either network that are interested in the same things. I’m trying to link the three together in a way that is natural and appropriate without seeming too self-promoting. I’m having fun and like the intellectual challenge of all this. I’m not too worried about making mistakes but am simply trying to do things consciously with a plan in mind.
Good luck & have fun as you wade in!

Engineers and Bankers, Unite!

This article in the New York Times points out  that among the major mistakes made by GM (and likely at Ford and Chrysler as well) was an over-emphasis on financial outcomes  over product innovation and long-term investment in new products and research.  While the auto industry and Wall Street are very different businesses, what they have in common is that blind focus on profitablity  has led to the economic mess we’re in right now. As a society, we need to recognize the flaw in our elevation of alleged financial acumen as the ultimate professional skill.

Our country began the past 60 years of unprecedented wealth creation with inventors, scientists and engineers as our business heroes. Our individual, national and cultural aspirations were defined by technological achievement, with spaceflight and Neil Armstrong’s first steps on the moon as proof of the point. Somewhere along the way, maybe in the 1980’s, when we realized that we were wealthy (as a nation) beyond all prior civilizations, we changed. The need to manage our money became more important than our passion to tackle technological problems.  An MBA degree from the right B-school replaced an engineering degree as the path to professional success. Articles from Money magazine replaced Popular Mechanics and Car & Driver as the source of discussions among the guys.

I am an engineer, I admit to my biases. But I also admit to my limitations (and those of my profession.)  It would be foolish to suggest that we put engineers and chemists in charge of everything. That would simply result in a different kind of chaos than the one the accountants and  financiers have put us in. What I am suggesting is that we must learn that long-term stable success demands balanced input from all kinds of professional and creative talent. A red light should go off in the minds of leaders when the definition of success gets boiled down to a single  indicator, financial or otherwise. Results often can’t be measured on a quarterly basis.

Television stations are required to offer balanced time to different political viewpoints. Perhaps as a way to change our cultural obsession with finance and investment, we should require stations to run reruns of Mr. Wizard (or Bill Nye, the Science Guy for those more likely to actually be reading a blog) as often as they report the latest Wall Street oscillations. I also suggest that the Big Three would do well by setting a  goal of doubling their positive media hits in Scientific American magazine.